An Overview;
Our Digital Marketing course introduces the student to the world of multi-channel marketing. The student will develop the advanced skills and marketing knowledge needed to identify, engage, and develop relationships with customers in the digital environment.
The course is taught by digital marketing industry experts and practitioners, presented in form of lectures, class exercises, individual and group work, and a final project. Upon completing the course, the student will have a solid understanding of the digital marketing landscape and the well-rounded expertise that positions them for success a digital marketeer.
Audience: Mid-level marketing professionals
Duration: 4 Weeks
The course is designed for;
– Mid-level marketing professionals
– Business Managers and executives
– Students in vacation/holiday
– Students from other courses outside the computing and information technology industry
– Corporate Secretaries looking to upgrade their skill sets
– Among others
course Modules;
Module 1: Introduction to Digital Marketing
Module 2: Digital Display Advertising
Module 3: Search Engine Optimization (SEO)
Module 4: Email Marketing
Module 5: Social Media Marketing
Module 6: Mobile Marketing
Module 7: Analytics
Module 8: Strategy and Planning