Digital/Online Marketing

An Overview;

Our Digital Marketing course introduces the student to the world of multi-channel marketing. The student will develop the advanced skills and marketing knowledge needed to identify, engage, and develop relationships with customers in the digital environment.

The course is taught by digital marketing industry experts and practitioners, presented in form of lectures, class exercises, individual and group work, and a final project. Upon completing the course, the student will have a solid understanding of the digital marketing landscape and the well-rounded expertise that positions them for success a digital marketeer.

Audience: Mid-level marketing professionals

Duration: 4 Weeks

The course is designed for;

– Mid-level marketing professionals

– Business Managers and executives

– Students in vacation/holiday

– Students from other courses outside the computing and information technology industry

– Corporate Secretaries looking to upgrade their skill sets

– Among others

course Modules;

Module 1:  Introduction to Digital Marketing

Module 2:  Digital Display Advertising

Module 3:  Search Engine Optimization (SEO)

Module 4:  Email Marketing

Module 5:  Social Media Marketing

Module 6:  Mobile Marketing

Module 7:  Analytics

Module 8: Strategy and Planning