Diploma in Journalism & Mass Communication

Course Code: DJM

Level: Diploma

Duration: 2 Years

OVERVIEW

This course recognises the growing importance of Journalism, Public Relations and Media Management in society. The course seeks to give students the opportunity to develop skills essential for working in the world of Media and Communications. The course provides students with the opportunity to understand the role of media and communications in Uganda and other parts of the world. As well as examining contemporary media structures and developments, the course provides historical context for these developments.

The course is also expected to impart in students effective management of the media, marketing and corporate communications, which are crucial to achieving mutual understanding between organisations and their stakeholders. This course, underpinned by communications and customer behaviour theory, provides a strategic approach to managing communications that builds upon an understanding of the promotional mix.

The two years of the certificate course consists of the following core module from which form a foundation from which students can choose from a range of specializations.

MODULES

YEAR 1 SEMESTER I

• DJM111 Theories of Communication
• DCS111 Introduction to Computing & IT
• DBA111 Introduction to Business Administration
• DAF112 Financial Accounting I
• DJM115 Communication skills

YEAR 1 SEMESTER II

• DJM121 Introduction to Broadcasting
• DJM122 International Public Relations
• DJM123 Principles of Advertising
• DJM124 Communication Writing Skills
• DBA124 Business Economics

YEAR 2 SEMESTER I

• DJM211 Media, Identity and Representation
• DJM212 New Media and The Digital Age
• DHR212 Organisational Behaviour
• DBA214 Research Methodology
• DBA213 Business law

YEAR 2 SEMESTER II

• DBA221 Ethical, Legal, and Social Issues in Business
• DEI221 Entrepreneurship Skills
• DJM221 Media and Communications Management
• DJM222 Development Communication
• DJM225 Final Year Project/Thesis

Industrial training

• DJM226 Industrial Attachment (8 weeks)

CAREER PATH

Students who undertake this program will have relatively wider employment opportunities and can comfortably work as;

• Journalists
• Media officers
• Communication Officers

ENTRY REQUIREMENTS

Option A

The Uganda Advanced Certificate of Education (UACE) with at least 1 principal pass and 2 subsidiary passes obtained at the same sitting or its equivalent.

OR: A Certificate from a recognized institution of learning within the same, or in a related field.

Option B

The Uganda Certificate of Education (UCE) with at least 5 credits obtained at the same sitting.

COURSE FEES (PER ACADEMIC YEAR)

Semester I

Semester II