Certificate in Marketing & Advertising

Course Code: CMA

Level: Certificate

Duration: 2 Years

Certificate in Marketing & Advertising focuses on the primary link between businesses/organizations and customers and helps develop a better understanding of how to produce more effective marketing and advertising campaigns and communications. The course helps to develop a greater understanding of how to produce effective communications giving a broader perspective on aspects of marketing, customer behavior, communications, media among other interrelated aspects. The also course provides opportunities to work on live or near live projects so that students can gain hands-on experience applicable in the workplace.

It allows the development of both cognitive and practical skills, and is beneficial for graduates who want to work in the Marketing and Advertising Communications industry.

The program mainly targets O’Level secondary leavers and certificate level holders, who seek either a qualification to kick-start their career and employment prospects, or who need a foundation in marketing and advertising studies to prepare them for Diploma and University studies in areas of business administration and management, marketing, and advertising and other related programmes.

MODULES

YEAR 1 SEMESTER I

• CMA111 Introduction to Marketing Principles
• CMA112 Introduction to Advertising
• CCS111 Introduction to Computing & IT
• CCG114 Introduction to Digital Design
• CJM115 Communication Skills

YEAR 1 SEMESTER II

• CMA121 Media Planning & Production Process
• CMA122 Product & corporate branding
• CMA123 Consumer behavior
• CMA124 Advertising & Marketing Strategy
• CMA125 Visual & Audio Communication Production

YEAR 2 SEMESTER I

• DMA211 Direct & Indirect Marketing
• DMA212 Digital Marketing & Communication
• CMA213 Public Relations & Client Servicing Copywriting
• CBA214 Research Methodology
• CMA215 Market Research & Customer Validation

YEAR 2 SEMESTER II

• CMA221 Integrated Marketing Communication
• CMA222 Social Advertising & Corporate Social Responsibility
• CMA223 Event Planning & Management
• CBA221 Ethical, Legal, and Social Issues in Business
• CMA225 Final Year Project/Thesis

Industrial training

• CMA226 Industrial Attachment (8 weeks)

CAREER PATHS

Students who undertake this program will have relatively wider application of the knowledge gained, with creative and persuasive skills in effecting advertising and marketing skills for business, and organizations.

Upon completion of this course, graduates can suitably find and fit into areas of the marketing chain (i.e. products, sales, communications or distribution) in positions such as; marketing officer, sales distributors.

ENTRY REQUIREMENTS

Option A

The Uganda Certificate of Education (UCE) with at least 5 credits obtained at the same sitting, or it’s equivalent..

Option B

A Certificate from a recognized institution of learning within the same, or in a related field.

COURSE FEES (PER ACADEMIC YEAR)

Semester I

Semester II