Certificate in Journalism & Mass Communication

Course Code: CJM

Level: Certificate

Duration: 2 Years

OVERVIEW

This course recognises the growing importance of Journalism, Public Relations and Media Management in society. The course seeks to give students the opportunity to develop skills essential for working in the world of Media and Communications. The course provides students with the opportunity to understand the role of media and communications in Uganda and other parts of the world. As well as examining contemporary media structures and developments, the course provides historical context for these developments.

The course is also expected to impart in students effective management of the media, marketing and corporate communications, which are crucial to achieving mutual understanding between organisations and their stakeholders. This course, underpinned by communications and customer behaviour theory, provides a strategic approach to managing communications that builds upon an understanding of the promotional mix.

The two years of the certificate course consists of the following core module from which form a foundation from which students can choose from a range of specialisations.

MODULES

YEAR I SEMESTER I

• CJM111 Theories of Communication
• CCS111 Introduction to Computing & IT
• CBA111 Introduction to Business Administration
• CAF112 Financial Accounting I
• CJM115 Communication skills

YEAR 1 SEMESTER II

• CJM121 Introduction to Broadcasting
• CJM122 International Public Relations
• CJM123 Principles of Advertising
• CJM124 Communication Writing Skills
• CBA124 Business Economics

YEAR 2 SEMESTER I

• CJM211 Media, Identity and Representation
• CJM212 New Media and The Digital Age
• CHR212 Organisational Behaviour
• CBA214 Research Methodology
• CBA213 Business law

YEAR 2 SEMESTER II

• CBA221 Ethical, Legal, and Social Issues in Business
• CEI221 Entrepreneurship Skills
• CJM221 Media and Communications Management
• CJM222 Development Communication
• CJM225 Final Year Project/Thesis

Industrial training

• CJM226 Industrial Attachment (8 weeks)

CAREER PATH

Students who undertake this program will have relatively wider employment opportunities and can comfortably work as;

• Journalists
• Media officers
• Communication Officers

ENTRY REQUIREMENTS

Option A

The Uganda Certificate of Education (UCE) with at least 5 credits obtained at the same sitting.

Option B

A Certificate from a recognized institution of learning within the same, or in a related field.

COURSE FEES (PER ACADEMIC YEAR)

Semester I

Semester II