Certificate in Digital Marketing & Social Media Management

Course Code: CDM

Level: Certificate

Duration: 2 Years

OVERVIEW

About the Programme

Information-on-demand. Technological evolution. Cultural diversity. These trends require organizations to adopt new marketing strategies. Marketing that influences product design. Marketing that incorporates social feedback. Digital marketing skills are on high demand. Brands are putting more of a focus on digital marketing than ever before, and the job market is booming. The course covers the whole digital marketing spectrum, including creating digital marketing strategies, search marketing (SEO and SEM), web analytics, digital content creation, user experience (UX), email and mobile marketing, social media, and online digital consumers.

The course focuses on how to reach potential customers where they spend their time online and in highly targeted, relatable and results-driven ways.

This course arms you with the knowledge and practical skills in digital marketing to have a positive impact on revenue and apply learning to everyday marketing operations.

Learning Outcomes

The Certificate in Digital Marketing aims to provide learners who will:

• Possess a well-developed awareness of professional practice in the context of digital marketing.
• Apply theoretically-informed understanding of digital marketing in independent and collaborative projects across a range of media.
• Possess information literacy skills to locate, gather, organise and synthesise information across diverse platforms to inform the understanding of digital marketing.
• Be critical thinkers and creative practitioners who are intellectually curious, imaginative and innovative; with an ability to evaluate their own and others’ work.
• Demonstrate an awareness and knowledge of global contexts and openness to cultural exchange.
• Employ professional digital marketing skills responsibly and respectfully in a global environment.
• Possess the awareness of ethical practice in the personal, political and professional contexts of society.
• Possess the skills to behave ethically in personal and professional contexts.
• Possess well-developed skills and proficiencies to communicate and respond effectively and appropriately across different contexts and diverse workplace cultures.
• Demonstrate digital literacy and production skills across a range of media and media texts

Who is this course for?

The Certificate in Digital Marketing is ideal for anyone involved in the planning, implementation or measurement of digital strategies – or anyone who would like to pursue a career in this area.

The Certificate in Digital Marketing course is a rounded introduction to all the core digital marketing disciplines, and will prepare you to take up a specialist role within the overall marketing domain.

What can you expect?

Through dynamic lectures, case studies and small group discussions, you will be exposed to the latest methods, techniques and tools of Digital Marketing and brand-building efforts.

What will you learn?

The Certificate in Digital Marketing course has a specifically structured curriculum to focus on current trends and best practices in Digital Marketing. As well as creating innovative strategies, you will also learn how to leverage these strategies to gain competitive advantage for both your business and your career.

PROGRAMME STRUCTURE

Year One Semester One

• CCS113 Computer Applications
• CDM112 Introduction to Digital Marketing
• CDM113 Principles of Public Relations & Communication
• CDM114 Organizational Behaviour
• CJM115 Communication Skills

Year One Semester Two

• CDM121 Digital Marketing Strategy
• CDM122 Target Marketing and Social Optimization
• CDM123 HTML, Web Development & E-Commerce Applications
• CDM124 Digital Marketing, Big Data and Web Analytics
• CMA123 Consumer Behavior

Year Two Semester One

• CDM211 Web 3.0 and Emerging Trends in Digital Marketing
• CBA212 Strategic Planning & Decision Making
• CDM213 Global Strategies in Digital Marketing
• CBA214 Research Methodology
• CMA215 Market Research & Customer Validation

Year Two Semester Two

• CDM221 Data Analysis, Metrics, and Measurement of Digital Marketing
• CIT221 Internet Technology
• CBA221 Ethical, Legal, and Social Issues in Business
• CEI221 Entrepreneurship Skills
• CDM225 Final Year Project/Thesis

Industrial training

• CDM226 Industrial Attachment (8 weeks)

CAREER PROSPECTS

The career opportunities available to students with a Certificate in Digital Marketing range from positions as marketing, sales, advertising, communications, events, or public relations officers. This course will prepare you to work in business, for-profit and non-profit organizations, among others.

You can also establish a career as an entrepreneur or private Digital Marketing Consultant.

ENTRY REQUIREMENTS

Option A

The Uganda Certificate of Education (UCE) with at least 5 credits obtained at the same sitting, or it’s equivalent..

Option B

A Certificate from a recognized institution of learning within the same, or in a related field.

COURSE FEES (PER ACADEMIC YEAR)

Semester I

Semester II