🗣️ Essentials of PR Communication & Customer Care
Levels: Beginner | Intermediate | Advanced
Offered by: Billbrain Institute of Technology
📘 Course Overview
This course builds core competencies in public relations, customer service, and professional communication essential in today’s client-facing and brand-conscious world. Learners are trained in effective messaging, brand representation, emotional intelligence, and customer experience management through real-life simulations and tools.
Ideal for professionals in service roles, entrepreneurs, media teams, and anyone seeking to enhance their communication and client interaction skills.
🧩 Beginner Level – Communication & Customer Care Basics
🧠 What You Will Learn
💬 Foundations of communication (verbal, non-verbal, written)
😊 Principles of professional customer service
🧏♂️ Listening skills and empathy in communication
📞 Telephone etiquette and email professionalism
😡 Handling customer complaints and difficult interactions
🌟 Creating positive first impressions
🎯 Target Audience
Front desk staff, customer service assistants, receptionists, early-career professionals, and students.
⏱️ Course Duration
6 weeks (3 sessions per week, 2 hours per session)
💼 Prerequisites
None
⚙️ Intermediate Level – PR Messaging, Branding & Customer Experience
🧠 What You Will Learn
🧠 Crafting messages that align with brand voice and values
📣 Internal vs. external communication in organizations
📈 Understanding the customer journey and service mapping
🧾 Complaint tracking and resolution strategies
💻 Social media messaging and online PR
📊 Customer feedback tools and service quality measurement
🎯 Target Audience
Customer care officers, call center agents, marketing assistants, communications officers.
⏱️ Course Duration
6 weeks (3 sessions per week, 2 hours per session)
💼 Prerequisites
Completion of Beginner Level or experience in customer-facing roles
🧠 Advanced Level – Strategic PR, Reputation Management & CX Leadership
🧠 What You Will Learn
🧩 Strategic communication planning and media relations
🧠 Crisis communication and reputation management
📊 Analytics for public relations and customer service
💡 Leading service teams and managing PR campaigns
🔗 Aligning PR and customer care to business strategy
🧪 Capstone: Develop a PR strategy or CX improvement plan
🎯 Target Audience
PR officers, brand managers, communications professionals, CX leaders, business owners.
⏱️ Course Duration
6 weeks (3 sessions per week, 2 hours per session)
💼 Prerequisites
Completion of Intermediate Level or significant experience in communication or service roles
💰 Fees
Application Fee: UGX 30,000/=
Tuition Fee: UGX 550,000/= (Per Level)
📜 Certification
Certificate of Completion awarded at each level by Billbrain Institute of Technology
🚀 Career Pathways
Public Relations Officer
Customer Service Supervisor
Communications Assistant
Client Relationship Manager
Brand Experience Coordinator
Front Office & Hospitality Lead