1. Introduction / Background

The Certificate in Marketing is a foundational programme designed to introduce learners to the core principles and practices of marketing in both traditional and digital contexts. It focuses on understanding consumer behavior, product and service promotion, branding, sales techniques, and basic market research, providing the skills necessary for entry-level marketing roles.

This programme is ideal for individuals seeking to launch a career in marketing or enhance their business promotion skills.

2. Rationale

Marketing plays a critical role in business success by connecting products and services with the right audiences. With the growth of competitive markets and digital platforms, there is an increased need for individuals who understand how to effectively promote, sell, and position offerings. This certificate aims to meet that demand by preparing learners with practical, employable marketing skills.

3. Programme Objectives

  • To provide a solid understanding of marketing concepts, tools, and strategies.

  • To develop practical skills in product promotion, customer engagement, and sales.

  • To introduce students to market research, branding, and advertising basics.

  • To prepare graduates for entry-level marketing or sales roles and support career advancement.

4. Target Audience

  • School leavers interested in a career in marketing or business.

  • Entrepreneurs and small business owners aiming to improve their marketing efforts.

  • Individuals working in sales or customer service seeking formal marketing training.

  • Anyone wishing to pursue further studies in business or marketing.

5. Career Prospects

Graduates can work as:

  • Marketing Assistant

  • Sales Representative

  • Promotions Coordinator

  • Customer Service Officer

  • Digital Marketing Assistant (entry level)

  • Brand or Retail Assistant

6. Programme Structure / Duration

  • Duration: 2 years (4 semesters)

  • Modules:
    (For the detailed modular curriculum, consult with our Academic Registrar at: ar@bit.ac.ug)

7. Entry Requirements

  • Uganda Certificate of Education (UCE) or equivalent.

  • Mature entry applicants with relevant sales or business experience may be considered.

8. Delivery Mode

  • Modes: Full-time / Part-time / Blended Learning

  • Campus: On-campus and supported virtual learning environments

  • Methodology: Lectures, case studies, simulations, group projects, and sales presentations

9. Assessment Methods

  • Written assignments and tests

  • Group and individual presentations

  • Sales and marketing simulation projects

  • Continuous assessment and final exams

10. Certification / Award

Successful learners will receive the Certificate in Marketing.

11. Progression Opportunities

  • Diploma in Marketing, Business Administration, or Entrepreneurship

  • Professional marketing certifications (e.g., CIM, Digital Marketing)

  • Entry-level positions in marketing departments, agencies, or start-ups.

11. Progression Opportunities

  • Diploma in Marketing, Business Administration, or Entrepreneurship

  • Professional marketing certifications (e.g., CIM, Digital Marketing)

  • Entry-level positions in marketing departments, agencies, or start-ups

12. How to Apply

You can choose any of the following application methods:

  1. Apply Online
    Submit your application conveniently through our online portal:
    https://bit.ac.ug/apply.html

  2. Download and Submit the Application Form
    Download the official application form here:
    BIT Students Application Form (PDF)
    Fill in the form and submit it physically to our Admissions Office, or by email to: admissions@bit.ac.ug.

  3. Visit Our Campus
    You may also visit us in person to pick up or submit the filled application form at our Admissions Office:
    Level 4, Ham Towers, Makerere Hill Road, Kampala, Uganda
    (Opposite Makerere Main Gate)

For assistance or further information, please contact the Admissions Office on; Telephone: +256-392-001934. Mobile/WhatsApp: +256-760-152398, or Email: admissions@bit.ac.ug.