🗣️ Essentials of PR Communication & Customer Care

Levels: Beginner | Intermediate | Advanced


Course Overview

This course builds core competencies in public relations, customer service, and professional communication essential in today’s client-facing and brand-conscious world. Learners are trained in effective messaging, brand representation, emotional intelligence, and customer experience management through real-life simulations and tools.

Ideal for professionals in service roles, entrepreneurs, media teams, and anyone seeking to enhance their communication and client interaction skills.


Beginner Level

(Communication & Customer Care Basics)

What You Will Learn

  • Foundations of communication (verbal, non-verbal, written)

  • Principles of professional customer service

  • Listening skills and empathy in communication

  • Telephone etiquette and email professionalism

  • Handling customer complaints and difficult interactions

  • Creating positive first impressions

Target Audience

Front desk staff, customer service assistants, receptionists, early-career professionals, and students.

Course Duration

6 weeks (3 sessions per week, 2 hours per session)

Prerequisites

None


Intermediate Level

(PR Messaging, Branding & Customer Experience)

What You Will Learn

  • Crafting messages that align with brand voice and values

  • Internal vs. external communication in organizations

  • Understanding the customer journey and service mapping

  • Complaint tracking and resolution strategies

  • Social media messaging and online PR

  • Customer feedback tools and service quality measurement

Target Audience

Customer care officers, call center agents, marketing assistants, communications officers.

Course Duration

6 weeks (3 sessions per week, 2 hours per session)

Prerequisites

Completion of Beginner Level or experience in customer-facing roles


Advanced Level

(Strategic PR, Reputation Management & CX Leadership)

What You Will Learn

  • Strategic communication planning and media relations

  • Crisis communication and reputation management

  • Analytics for public relations and customer service

  • Leading service teams and managing PR campaigns

  • Aligning PR and customer care to business strategy

  • Capstone: Develop a PR strategy or CX improvement plan

Target Audience

PR officers, brand managers, communications professionals, CX leaders, business owners.

Course Duration

6 weeks (3 sessions per week, 2 hours per session)

Prerequisites

Completion of Intermediate Level or significant experience in communication or service roles


Fees

Application Fee: UGX 30,000/=
Tuition Fee: UGX 550,000/= (Per Level)


Certification

Certificate of Completion awarded at each level by Billbrain Institute of Technology


Career Pathways

  • Public Relations Officer

  • Customer Service Supervisor

  • Communications Assistant

  • Client Relationship Manager

  • Brand Experience Coordinator

  • Front Office & Hospitality Lead


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