🗣️ Essentials of PR Communication & Customer Care
Levels: Beginner | Intermediate | Advanced
Course Overview
This course builds core competencies in public relations, customer service, and professional communication essential in today’s client-facing and brand-conscious world. Learners are trained in effective messaging, brand representation, emotional intelligence, and customer experience management through real-life simulations and tools.
Ideal for professionals in service roles, entrepreneurs, media teams, and anyone seeking to enhance their communication and client interaction skills.
Beginner Level
(Communication & Customer Care Basics)
What You Will Learn
Foundations of communication (verbal, non-verbal, written)
Principles of professional customer service
Listening skills and empathy in communication
Telephone etiquette and email professionalism
Handling customer complaints and difficult interactions
Creating positive first impressions
Target Audience
Front desk staff, customer service assistants, receptionists, early-career professionals, and students.
Course Duration
6 weeks (3 sessions per week, 2 hours per session)
Prerequisites
None
Intermediate Level
(PR Messaging, Branding & Customer Experience)
What You Will Learn
Crafting messages that align with brand voice and values
Internal vs. external communication in organizations
Understanding the customer journey and service mapping
Complaint tracking and resolution strategies
Social media messaging and online PR
Customer feedback tools and service quality measurement
Target Audience
Customer care officers, call center agents, marketing assistants, communications officers.
Course Duration
6 weeks (3 sessions per week, 2 hours per session)
Prerequisites
Completion of Beginner Level or experience in customer-facing roles
Advanced Level
(Strategic PR, Reputation Management & CX Leadership)
What You Will Learn
Strategic communication planning and media relations
Crisis communication and reputation management
Analytics for public relations and customer service
Leading service teams and managing PR campaigns
Aligning PR and customer care to business strategy
Capstone: Develop a PR strategy or CX improvement plan
Target Audience
PR officers, brand managers, communications professionals, CX leaders, business owners.
Course Duration
6 weeks (3 sessions per week, 2 hours per session)
Prerequisites
Completion of Intermediate Level or significant experience in communication or service roles
Fees
Application Fee: UGX 30,000/=
Tuition Fee: UGX 550,000/= (Per Level)
Certification
Certificate of Completion awarded at each level by Billbrain Institute of Technology
Career Pathways
Public Relations Officer
Customer Service Supervisor
Communications Assistant
Client Relationship Manager
Brand Experience Coordinator
Front Office & Hospitality Lead