📣 Digital Marketing & Advertising
Levels: Beginner | Intermediate | Advanced
Offered by: Billbrain Institute of Technology
📘 Course Overview
The Digital Marketing & Advertising program is designed to empower learners with practical, up-to-date skills in digital strategy, content creation, online advertising, and data-driven marketing. Structured into three progressive levels, the course helps learners build from basic digital literacy to advanced digital campaign design and execution—preparing them for roles in marketing, communications, entrepreneurship, and e-commerce.
🧩 Level 1: Beginner – Foundations of Digital Marketing
Overview:
This level introduces learners to the core principles of digital marketing, including how the digital landscape works, key tools, and basic online branding strategies.
What You Will Learn:
Understand the digital marketing landscape
Create and manage social media profiles
Introduction to content marketing (text, image, video)
Basics of Search Engine Optimization (SEO)
Introduction to email marketing tools
Use Canva or similar tools for visual content creation
Prerequisites:
None
⚙️ Level 2: Intermediate – Strategic Digital Marketing & Paid Advertising
Overview:
At this stage, learners begin applying strategy to their digital efforts—building campaigns, managing ads, and analyzing performance.
What You Will Learn:
Create targeted ad campaigns on platforms like Facebook and Google
Manage ad budgets and optimize performance
Conduct keyword research and SEO optimization
Understand audience segmentation and remarketing
Use Google Analytics and social insights for reporting
Develop a basic digital marketing strategy
Prerequisites:
Completion of Beginner level or equivalent experience
🧠 Level 3: Advanced – Advanced Digital Strategy, Automation & Analytics
Overview:
This final level focuses on creating integrated, multi-platform campaigns. Learners explore automation tools, advanced analytics, and brand strategy, preparing them for professional or consulting roles.
What You Will Learn:
Build end-to-end digital marketing funnels
Use tools like Mailchimp, HubSpot, or Meta Ads Manager
Implement advanced Google Analytics tracking
Develop automated email workflows
Create integrated brand campaigns (multi-channel)
Report ROI and optimize campaigns using KPIs
Prerequisites:
Completion of Intermediate level or proven industry experience
🕒 Course Duration (Per Level):
6 weeks (3 sessions per week, 2 hours per session)
💰 Fees (Per Level):
Application Fee: UGX 30,000/=
Tuition Fee: UGX 550,000/=
📜 Certification:
Certificate of Completion awarded at each level by Billbrain Institute of Technology
🚀 Career Pathways:
Digital Marketing Specialist
Social Media Manager
Content Creator
SEO/SEM Analyst
Marketing Consultant
E-commerce Marketer
✅ Apply Now:
>> Click here to Apply Now