Diploma in Marketing & Advertising

Course Code: DMA

Level: Diploma

Duration: 2 Years

Diploma in Marketing & Advertising focuses on the primary link between businesses/organisations and customers and helps develop a better understanding of how to produce more effective marketing and advertising campaigns and communications. The course helps to develop a greater understanding of how to produce effective communications giving a broader perspective on aspects of marketing, customer behavior, communications, media among other interrelated aspects. The also course provides opportunities to work on live or near live projects so that students can gain hands-on experience applicable in the workplace.

It allows the development of both cognitive and practical skills, and is beneficial for graduates who want to work in the Marketing and Advertising Communications industry.

The program mainly targets secondary school leavers and certificate level holders, who seek either a higher-level qualification in order the enhance their employment prospects, or who need a strong foundation qualification in marketing and advertising studies to prepare them for University studies in areas of business administration and management, marketing, and advertising and other related programmes.

MODULES

YEAR I SEMESTER I

  • DMA111 Introduction to Marketing Principles
  • DMA112 Introduction to Advertising
  • DCS111 Introduction to Computing & IT
  • DCG114 Introduction to Digital Design
  • DJM115 Communication Skills

YEAR I SEMESTER II

  • DMA121 Media Planning & Production Process
  • DMA122 Product & corporate branding
  • DMA123 Consumer behavior
  • DMA124 Advertising & Marketing Strategy
  • DMA125 Visual & Audio Communication Production

YEAR II SEMESTER I

  • DMA211 Direct & Indirect Marketing
  • DMA212 Digital Marketing & Communication
  • DMA213 Public Relations & Client Servicing Copywriting
  • DBA214 Research Methodology
  • DMA215 Market Research & Customer Validation

YEAR II SEMESTER II

  • DMA221 Integrated Marketing Communication
  • DMA222 Social Advertising & Corporate Social Responsibility
  • DMA223 Event Planning & Management
  • DBA221 Ethical, Legal, and Social Issues in Business
  • DMA225 Final Year Project/Thesis

Industrial training

  • DMA226 Industrial Attachment (8 weeks)

CAREER PATHS

Students who undertake this program will have relatively wider application of the knowledge gained, with creative, persuasive, and leadership skills in effecting advertising and marketing skills for business, and organizations.

Upon completion of this course, graduates can suitably find and fit into areas of the marketing chain (i.e. products, sales, communications or distribution) in positions such as; marketing offices and managers, marketing analysts, sales managers, sales or marketing directors.

ENTRY REQUIREMENTS

Option A

The Uganda Advanced Certificate of Education (UACE) with at least 1 principal pass and 2 subsidiary passes obtained at the same sitting or its equivalent

OR: A Certificate from a recognised institution of learning within the same, or in a related field.

Option B

The Uganda Certificate of Education (UCE) with at least 5 credits obtained at the same sitting, or it’s equivalent.

COURSE FEES (PER ACADEMIC YEAR)

Semester I

FeesFor NationalsFor International Students
Tuition (Per Semester)550,000/=$335
Functional Fees (Payable once a year)470,000/=$175
Total1,020,000/=$510

Semester II

FeesFor NationalsFor International Students
Tuition (Per Semester)550,000/=$335
Functional FeesN/AN/A
Total550,000/=$335